Web Survey Bibliography
The audience plays an important role in the journalistic context. The audience implications of journalistic work and output, business matters and policy making requires knowledge of public preferences and whether and how they take part in the news. Mixed-mode survey designs including Web and mail are becoming increasingly common in audience research, but it is unclear how mixing the survey modes affects the results. With the possibility of increasing response rates, is the risk of degrading the quality of answers. As audience research constitutes an important cornerstone of journalism studies, and because survey design including the Web is becoming more and more attractive, it is relevant to study the implications of merging audience data from different collection modes. This large-N survey provides a unique opportunity to analyse representative data on the matter. Altogether, 6603 respondents completed the survey, of whom 7.5 per cent chose the Web mode. Both habitual questions and opinion questions on different media were included in the study. The largest differences were found for item non-responses, whereas response distribution among respondents only differed to a small extent due to mode. There is no urgent need for caution when combining mail and Web responses in one data-set. However, thorough analyses of item non-response are necessary to control measurement errors when surveying media audiences and habits of using digital and other media in mixed-mode designed surveys.
Web survey bibliography (37)
- Determinants of polling accuracy: the effect of opt-in Internet surveys; 2017; Sohlberg, J.; Gilljam, M.; Martinsson, J.
- Online Focus Group Discussion is a Valid and Feasible Mode When Investigating Sensitive Topics Among...; 2016; Wettergren, L.; Eriksson, L. E.; Nilsson, J.; Jarvaeus, A.; Lampic, C.
- Implementation of Web-Based Respondent Driven Sampling among Men Who Have Sex with Men in Sweden; 2016; Stroemdahl, S.; Lu, X.; Bengtsson, L.; Liljeros, F.; Thorson, A.
- Measuring Generalized Trust: An Examination of Question Wording and the Number of Scale Points; 2016; Lundmark, S.; Giljam, M.; Dahlberg, S.
- Same, Same but Different: Effects of mixing Web and mail modes in audience research; 2015; Bergstroem, A.
- An Empirical Test of Nonresponse Bias in Internet Surveys; 2015; af Wahlberg, AE; Poom, L.
- The problem of non-response in population surveys on the topic of HIV and sexuality: a comparative study...; 2014; Wallander, L.; H.; Mannheimer, L. N.; Oestergren, P. O.; Plantin, L.Tikkanen, R. H.
- Perioperative management in order to minimise postoperative delirium and postoperative cognitive dysfunction...; 2014; Jildenstål, P. K., Jakobsson, J. G., Hallen, J. L., Berggren, L., Rawal, N.
- Measuring Political Participation—Testing Social Desirability Bias in a Web-Survey Experiment; 2014; Persson, M., Solevid, M.
- Process Planning for CNC Machining of Swedish Subcontractors – A Web Survey; 2014; Anderberg, S., Beno, T., Pejryd, L.
- Postal recruitment into a longitudinal online panel survey. The effects of different number of reminder...; 2013; Martinsson, J.
- Web panel surveys – can they be designed and used in a scientifically sound way?; 2013; Svensson, J.
- A standard with quality indicators for web panel surveys: a Swedish example; 2013; Nyfjaell, M.
- The effect of short formative diagnostic web quizzes with minimal feedback; 2013; Baelter, O., Enstroem, E., Klingenberg, B.
- Measure the response burden in the Swedish Intrastat system; 2012; Weideskog, F.
- Triton: a general tool for data collection and micro editing; 2011; Erikson, J.
- How to Survey All 14 000 Swedish Local Political Representatives And Get 10 000 Responses.; 2011; Gilljam, M., Granberg, D., Holm, B., Persson, M.
- Internet-Based Follow-Up Questionnaire for Measuring Patient-Reported Outcome after Total Hip Replacement...; 2011; Rolfson, O., Salomonsson, R., Garellick, G., Dahlberg, L. E.
- What it takes to be a top 100 website; 2010
- Using a Mixed-Mode Design to Survey Ethnic Minorities?; 2010; Feskens, R., Kappelhof, J.
- Item Nonresponse Analysis for a Mixed-Mode Survey.; 2010; Lorenc, B., Olsson, K.
- A Comparison of Psychometric Properties Between Internet and Paper Versions of Two Depression Instruments...; 2010; Andersson, G., Engstroem, I., Hollaendare, F.
- Questionnaire Design Guidelines for Establishment Surveys; 2010; Morrison, R. L., Dillman, D. A., Christian, L. M.
- Internet administration of self-report measures commonly used in research on social anxiety disorder...; 2010; Hedman, E., Ljótsson, B., Rück, C., Furmark, T., Carlbring, P., Lindefors, N., Andersson, G.
- E-epidemiology : Adapting epidemiological methods for the 21st century; 2009; Bexelius, C.
- Statistical analysis of on-line courses; 2009; Baelter, O.
- Optimal Contact Strategy in a Mail and Web Mixed Mode Survey ; 2009; Holmberg, A., Lorenc, B., Werner, P.
- SMS versus telephone interviews for epidemiological data collection: feasibility study estimating influenza...; 2009; Bexelius, C., Merk, H., Sandin, S., Ekman, A., Nyren, O., Kuehlmann-Berenzon, S., Linde, A., Litton,...
- Web-based measurement: Effect of completing single or multiple items per webpage; 2009; Thorndike, F. P., Carlbring, P., Smyth, F. L., Magee, J. C., Gonder-Frederick, L., Ost, L. G., Ritterband...
- Swedish National Data Service's Strategy for Sharing and Mediating Data; 2008; Carlhed, C., Alfredsson, I.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- On the cost-efficiency of probability sampling based mail surveys with a Web response option; 2005; Werner, P.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, S.
- Web-based and Mailed Questionnaires: A Comparison of Response Rates and Compliance; 2005; Baelter, K., Balter, O., Fondell, E., Trolle-Lagerros, Y.
- On the Variability of Estimates Based on Propensity-score-weighted Data from Web Panels; 2004; Forsman, G., Danielsson, S., Isaksson, A.
- On-line qualitative market research: Interviewing the world at a fingertip; 2002; Scholl, N., Mulders, S., Drent, R.
- Doec propensity score weighting work for Web Surveys; 2002; Forsman, G., Varedian, M.
- Calibration as a standard method for treatment of nonresponse; 1999; Lundstrom, S., Sarndal, C.-E.